New broker market share milestone reached

A broker association has revealed that mortgage brokers have surpassed the previous market share record.

The Mortgage & Finance Association of Australia (MFAA) has revealed that mortgage brokers wrote 74.1 per cent of new loans between January and March 2024.

This is an increase of 4.5 percentage points from the previous record of 71.8 per cent market share that was reached during the October to December 2023 quarter. It marks the highest ever mortgage broker market share on record and has “solidified” brokers as a borrower’s first choice, according to the association.

The MFAA releases broker market share statistics each quarter and calculates market share based on the total value of loans settled by 15 of the leading brokers and aggregators as a percentage of the Australian Bureau of Statistics (ABS) housing finance commitments.

The value of loans written by brokers in the January to March quarter was $81.47 billion, a $12.59 billion decrease compared to the December 2023 quarter. However, the March quarter loan value represented a 3.7 per cent year-on-year increase and the second-highest value observed in the March quarter, according to the MFAA.

Compared to the 2020 March quarter, broker market share has increased by 22 percentage points, the MFAA has revealed.

MFAA chief executive Anja Pannek said: “This result underscores the invaluable role mortgage brokers play in the Australian home lending market.”

She continued: “Mortgage brokers offer personalised guidance and support throughout the entire home loan process, helping Australians navigate what is an increasingly complex lending landscape.

“The value mortgage brokers offer their clients cannot be underestimated. They have brought choice and competition to the market, and act in the best interests of their clients.”

Pannek said the increase in mortgage broker market share over the past few years has been driven by buyer trust in mortgage brokers across Australia.

“Australians are making the choice to go through a mortgage broker, and it’s about more than an interest rate,” she said.

“Australians trust their mortgage broker. Not only are brokers bound by the Best Interest Duty, they provide so much more than a loan.

“Brokers are also helping to increase the financial literacy of their clients, showing their clients where they can make shifts in their budgets to reach their goals, and they do everything they can to find solutions for their clients.”

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