- Staff Reporter | May 28, 2018
So you’ve done the hard yards — you have your qualification, accreditation, licence and you’re just starting out.
Whether you’re creating your own business or entering an existing company, finding your own clients can be a daunting task. Taking that first step is often the hardest part because it can feel like you are finally putting yourself out there, to be judged on your work ethic and skills. But if you can make a plan and really analyse your target market and client profile beforehand, this will put you in good stead to approach client sourcing more confidently.
Identify your marketFirst, you need to identify your market and answer the following questions:
- What problem am I trying to solve in this market?
- What can I offer that’s unique?
- How do I want to differentiate my work within the market?
- Who do I want to work with?
- Who don’t I want to work with?
Who’s your clientele?
- What does my client look like — their occupation, income, technology user traits?
- What are their needs?
- What can I offer that’s meaningful and valuable to them?
- Do I understand the demographic my client fits within?
Go DigitalTime to build an audience and develop brand awareness. The likelihood that you’re going to be delivering at least 50 percent of your services online is high. Therefore, before you source clients, you’ll need to develop your online presence and address the following;
- What content will I make available online to my clients?
- In what ways do I want to communicate with clients, e.g. email, social media, in person and over the phone?
- Will any of the online services be automated, such as FAQs?
- What am I offering that is unique — such as ease of access, valuable resources, superior customer service and website-user friendliness?