Prime Partners: How can we help? Let us count the ways

  • Tim Neary | August 28, 2019

The first question leading midrange accounting firm Prime Partners always gets asked by prospective new clients is: How can you help us? 

And director George Morice says it’s a question he loves being asked because it play right into the firm’s sweet spot. 

“We are a forward looking firm,” he tells Finni, “coaching more than quarterbacking. Giving our clients strategic pieces of advice to enable them to go out and do things. 


We call ourselves 'partner' because we’re as focused on our clients' financial success as they are. Strengthening the financial performance of Australian small business is our passion…
“Most of the time they have come from another accountant, and they look to us to increase their sophistication. And it’s more about us explaining that we are different to bog-standard compliance accounting firm, how it is about growing and supporting their business, rather than simply getting a tax return done.”

Warm bodies 

Mr Morice says main issue SME companies need help with is staffing.

“And it covers the full ambit of staffing; acquiring, hiring, managing and getting rid of. 

“A lot of SME businesses just hire what I call ‘warm bodies’. But it is important to understand how staffing the business impacts its structure and strategy: where it sits in its market place and what technologies are available to help it.” 


Mr Morice says that Prime Partners specialises in way more than simply SME businesses. 

“Actually it’s the owners of SMEs that we specialise in,” he says.

“We have an incredible tax team, that does compliance that is well above your standard firm of accountants. Then on top of that we do a lot of advisory, professional development work helping to grow the business – and also growing the owner. 

“We run workshops, we have a business club where owners can come and meet up and we give them education on things, so it’s about developing the owner. And then making sure we have the systems to support that.” 


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